The audience for Gardeners Grove are players within the casual game market.

Specifically players who enjoy building, tycoon, collection, and creation games.

Age

Average age: 18-24

Interests Our audience enjoys; keeping houseplants, absorbing the feeling of nature on a walk or by sitting outside, listening to atmospheric sounds, watching nature documentaries, and cosying up in bed/on the sofa with a nice warm drink. They also enjoy discovery, collecting new things and creating a homely space.

Audience goals Players crave the feeling of self-achievement and like to have the freedom to create, customize and build their own space.

Typical audience profiles

Below there are 3 fabricated profiles of potential players for Gardeners Grove. This will help to shape and define the game as they can be looked at as if they were our real audience.

Target Platform

The initial release will be aimed at a PC audience, but for the end goal, the target platform will eventually be the Nintendo Switch. This is because building up a base of PC players will allow us to see; how well the game works over-time, if it achieves the original goals we set out to achieve, and if it needs improving it can easily be updated before switch release.

A switch release would bring about new console-exclusive content, similarly to the game "A short hike" which was originally released on PC and then later released to the Nintendo Switch, but this time with an added game feature: a boat that players could drive around the game.

Audience research can be found in my Survey Results, and Target Audience blog posts.