The primary audience of Garden Game is the casual gaming market which mainly resides on Twitter. The following content will be shared on Twitter:

• Development updates - Always with a thinking question or conversation starter.
• Process - Such as painting videos/timelapses of the watercolour assets being made.
• Asking questions to my audience - Which asset is better? What plant would you be?
• Posting challenges - such as “spot this plant” or "find the bird"

In terms of platform, the content will be posted on Megan’s personal Twitter account as this is where she has already built up and audience that is interested in indie games. Then at a later date, if the game builds a lot of traction, a separate game-only Twitter account will be created to house more polished videos of gameplay, gifs, art and more.

Once the game has its own Twitter account the content being posted will change slightly:

• Gameplay trailers (Quick, short, and concise with limited words on screen).
• Retweets or links to any content creators covering the game.
• Challenges to share your own plant/garden (Either in-game/beta or a photo of real life).
• Polished development updates (For example “Here are the new plants being added to the game”).

This strategy allows Megan to build up a network on her personal Twitter account and then turn that network into an actual audience who wants to buy and play the game. It easily separates contacts from the audience and gives better figures as to who might actually play the game.

As Gardeners Grove is primarily being shared on a personal account, the main link on Megan's Twitter will be the Gardeners Grove website.

The two domain names registered for gardeners grove are: www.gardenersgrove.com www.gardenersgrove.co.uk

In terms of tools for Marketing, Tweets will mostly be scheduled using Tweetdeck and users who visit the website will be encouraged to subscribe to our mailing list which will keep them up-to-date with key information such as Beta testing, Early access and release dates.